Ratan Tata spells out the consequences of JLR failure

This is the raw copy of my second piece filed from Mumbai today, Tuesday March 24. It’s here because Birminghampost.net is currently experiencing technical problems.

The consequences of continued government inaction over Jaguar Land Rover were spelled out by Tata chairman Ratan Tata in his interview with the Birmingham Post.

When Tata bought Jaguar Land Rover exactly one year ago tomorrow, crucial to its wooing of the UK government and its new workforce was the promise to maintain the company’s three main UK plants.

Halewood, Solihull and Castle Bromwich were all safe in Tata’s hands, promised the chairman in March 2008.

In March 2009, what has changed?

“We made that promise in the process of taking over the bbusiness long before the global finance system collapsed in front of us. The promise was made and kept in those circumstances.

“There was a concern we would rationalise the plants after we bought the company. We did not..

“But to say we should be held to the same promise after the meltdown? It’s a new set of circumstances. The whole collapse in the market place is something no-one foresaw. What we’re trying to do is to keep that promise, but we need to have funds to sustain ourselves through this period.”

The 12 months since the takeover have seen Jaguar Land Rover’s hi-tech research and product development programmes bear fruit, most notably the diesel model of the XF, which is the greenest and most efficient car of its class.

Mt Tata said: “There’s another important issue that the government doesn’t seem to understand. We took a company which had two parts. One was the gold standard in off road vehicles and the other a venerable respected British brand that had gone through its ups and downs.

“Jaguar was on verge of coming out with new products in the XF and new XJ, and JLR as a whole had new developments in hybrids and aluminium architecture. We encouraged this and invested in it.”

“We even reinvigorated a project shelved by Ford to produce a new roadster.

“We went into the downturn with all these projects in process. It’s imperative we come out of the downturn with them all in place.

“We must come out of the recession with two British brands on their way back to their old glory. That would be my dream.

“But I need to sustain myself. The worse thing I can conceive is us coming out of the downturn no further forward than when we entered it – as though time stood still.

“And what’s likely is that these projects would be first to take the hit, with terrible long term raminfications, but it’s the easiest thing to do. And that would be a real slap in the face for what we undertook to do with the brands.”

What would happen if it becomes clear that the UK government is not going to come forward with the help JLR needs?

“What will happen, inevitably, is that we’ll keep cutting, we’ll keep denying ourselves. We’ll cut this project and that, laying off the people involved. And we’ll keep cutting until finally we have a company that’s stood still or moved backwards.”