Comments on: The transparent newsroom http://birminghamposteditor.wordpress.com/2008/02/23/the-transparent-newsroom/ A companion to my 'official' blog Fri, 06 Jun 2008 10:06:52 +0000 http://wordpress.com/ hourly 1 By: Miranda Dickinson http://birminghamposteditor.wordpress.com/2008/02/23/the-transparent-newsroom/#comment-43 Miranda Dickinson Fri, 06 Jun 2008 10:06:52 +0000 http://birminghamposteditor.wordpress.com/?p=10#comment-43 I think having a 'transparent newsroom' could definitely have its benefits. There seems to be a growing culture of transparency across other industries - for example, smoothie company Innocent recently held an AGM after inviting customers to submit questions about every aspect of the company's business - so it makes sense for the media to follow suit. With daily titles increasingly competing to maintain a loyal readership, inviting the reader into the 'inner sanctum' of a newspaper's editorial heart will help create stronger bonds. Also, with the current climate of distrust regarding big corporations, opening up such a previously guarded aspect of the paper's life presents it as accessible and friendly, helping readers to more closely identify with the newspaper. I think having a ‘transparent newsroom’ could definitely have its benefits. There seems to be a growing culture of transparency across other industries – for example, smoothie company Innocent recently held an AGM after inviting customers to submit questions about every aspect of the company’s business – so it makes sense for the media to follow suit.

With daily titles increasingly competing to maintain a loyal readership, inviting the reader into the ‘inner sanctum’ of a newspaper’s editorial heart will help create stronger bonds. Also, with the current climate of distrust regarding big corporations, opening up such a previously guarded aspect of the paper’s life presents it as accessible and friendly, helping readers to more closely identify with the newspaper.

]]> By: Guten tag « Joanna Geary http://birminghamposteditor.wordpress.com/2008/02/23/the-transparent-newsroom/#comment-26 Guten tag « Joanna Geary Sun, 24 Feb 2008 12:03:15 +0000 http://birminghamposteditor.wordpress.com/?p=10#comment-26 [...] editor) and I were having the other day about the transparent newsroom. He’s written about it on his blog. I have been really taken with what the Spokesman Review is doing in the US (see right hand column [...] [...] editor) and I were having the other day about the transparent newsroom. He’s written about it on his blog. I have been really taken with what the Spokesman Review is doing in the US (see right hand column [...]

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